Social media is a part of our lives, now. Most of us use it — whether it’s for personal or business use, and whether we love sharing our stories on Facebook, or posting our photos on Instagram, or outlining our most important opinions on Twitter.

We’re social beings. Interaction and deep connections with others aren’t just a nice thing to have in life — they’re essential for our physical and psychological wellbeing. And an important part of human connection is touch. Experts from the fields of psychology, sociology, anthropology and neurology have found time and time again that touch allows us to communicate emotion; to empathise with others; to feel good; and to develop trusting, intimate relationships.

Social media is a part of our lives, now. Most of us use it — whether it’s for personal or business use, and whether we love sharing our stories on Facebook, or posting our photos on Instagram, or outlining our most important opinions on Twitter.